When The Cup opened as St. Louis, Missouri’s first gourmet cupcake shop in 2007, St. Louisans let out a collective, sugary squeal of delight. Since the launch of this specialty cupcakery in the Central West End, they have been providing award-winning cupcakes (along with cookies and exceptional Kaldi’s Coffee) to the area’s most discriminating dessert fans. Now with four stores (St. Louis, MO; Knoxville, TN; Edwardsville, IL; Springfield, MO) their classic cupcake flavor combinations and famous made-from-scratch buttercream are captivating more cupcake enthusiasts than ever. Consider this your invitation to Rediscover Your Sweet Tooth.